How to Build a Targeted Prospecting List
Building a targeted prospecting list is the most critical business activity next to developing your portfolio. After all, who will you send your groundbreaking marketing to (e-blast, direct mail, lookbook, etc.) if you haven't generated a list of qualified clients? Creating and implementing an effective marketing plan starts with engaging qualified leads. Achieving success will require focus, determination, and a plan. You'll need to provide the focus and determination, and our panel of experts will help you craft a program tailored to your business objectives.
What you'll learn
- How to get started prospecting
- Different approaches to prospecting.
- How to set prospecting goals and the best ways to achieve them.
- How to measure whether your prospecting plan is succeeding.
- How and when to make adjustments to your prospecting plan.
- Audience Q&A
Who should attend
- This event is equally suited for newcomers and experienced photographers looking for ideas on building a qualified prospect list
- If you're a believer in the "Throw it against the wall and see what sticks" philosophy - register now.
- If you send an e-blast then spend the next two days consumed by who clicks and how often - register now.
- If you bought a big list but aren't seeing any results.
- You want to be more successful at knowing and understanding your target audience.
Panelists
- Saverio Truglia, Photographer+Director. A commercial people and lifestyle photographer based in Chicago, USA.
- Patti Schumann, Agent at Schumann & Company. Represents a select award-winning group of photographer/directors from across North America.
- Erica Chadwick, Agent at ETC Creative. Representing unique visionaries in photography and motion.
- Alethea Gallant, Representative at Yodelist.Yodelist is a proven marketing platform that streamlines your marketing efforts with offer over 60,000 creative contacts that hire you.
- Lindsay Raimondo, Marketing Manager at Agency Access. Agency Access is the world's most trusted marketing platform for visual story tellers. They help photographers promote their services to creative industry clients looking to hire talent for their projects.
- Scott Thompson, Photographer+Director (Moderator). Scott creates photography and motion that is a mix of narrative, life, and authentic imagery that brings to the surface the nuance and beauty of everyday adventures.
Schedule (Central)
- 6:55 PM: Zoom opens
- 7:00 PM: Welcome + speaker introductions
- 7:10 PM: Moderated panel discussion
- 8:15 PM: Your turn to ask! Q&A
Registration Fees:
- $10: APA Members
- $20: General Public
