Photographer, Greg Heisler discusses the biggest mistake he made in business:
The biggest mistake I made in business - I didn’t really ever appreciate how much it’s a relationship based business, I actually thought photography was a meritocracy, where if your pictures are good that's all that matters. And, I was wrong...
So – what's the one thing, that if you did it more regularly, would have the most positive impact on your career and business? At APA Chicago we believe investing more time building relationships with creative decision-makers will deliver the biggest results for your career. To that end, we've assembled 15 reviewers from agency creative departments to review member portfolios. And, after the Reviews we're having a private cocktail party for photographers to network (i.e. build relationships) with reviewers including an open bar. Getting face time with art producers and creatives is challenging and time consuming so APA Chicago is making the process a little easier. Register for this event and start the relationship building process today.
All Reviewers listed have agreed to review APA member portfolios on October 4 based on their availability. We are in the process of securing the last few reviewers.
APA members at the Leader, Professional or Associate level may register to attend this event. Not an APA member? To attend this event join APA at the Associate level or above.
To prepare for the Portfolio Reviews we have a Portfolio Development Workshop scheduled for Wednesday, September 21, 2016. The Workshop is lead by Beth Huerta from Candace Gelman & Associates. This is a free APA members only event.
Rick Conrad is a creative director at Abelson-Talyor. This interview includes tons of great advice,...