Proven Advice for Succeeding in Commercial Photography: Art Buyer Panel Discussion

Thu 14th Apr, 2016 – 6:30pm–8:30pm

Posted by Staff Posted in Networking, Workshop


Thu 14th Apr, 2016


Admission: Free
APA Members Only

Susan Hattan - Senior Content Producer, Ogilvy & Mather joins our panel discussion

Knowledge is power and by attending our Art Buyer Panel Discussion you will receive proven advice to succeed in commercial photography. Art Buyers are the gatekeepers to the creative department and they have their pulse on the kinds of work and marketing that sells. For our panel discussion, we’ve lined-up five art buying professionals to candidly discuss what works and what doesn’t when it comes to landing commercial photography assignments.

This is an event you won’t want to miss. Take it from APA Professional member Kelly Allison, who said,

The education gained from panel discussions and expert presentations has been invaluable, and the connections made to agency creatives and buyers via portfolio reviews has profoundly impacted the success of my business.

If you want to build the business and lifestyle of your dreams, then you need to take the first step. Register now for our APA Members Only Art Buyer Panel Discussion. Not an APA member? You can grab a yearly membership for as little as $50.00 year.

Our panelists come direct from the agency and design buying community and are responsible for awarding commercial photography assignments everyday. By attending our exclusive event you will learn the secrets to:

  • Marketing and social media best practices
  • Estimating do’s and dont’s
  • Portfolios - printed, electronic or both
  • Websites - navigation, usability, image size, pdf’s and more
  • Understanding usage
  • Open discussion for audience questions & participation


Kenneth Zane - Senior Producer, Leo Burnett
Kenneth Zane began his career as an art buyer for Palio Communications in NYC, followed by work for DRAFTFCB and Digitas. Now a producer at Leo Burnett advertising agency in Chicago, his broad range of high-end accounts runs the gamut from consumer to healthcare. Ken has cultivated his diverse experience and turned it into indispensable assets. Passionate about photography and art since childhood, Ken loves and thrives on the visual discovery of both new and seasoned talent.

Susan Hattan - Senior Content Producer, Ogilvy & Mather
Susan is a Senior Content Producer at Ogilvy, Chicago. She has shot with talented photographers including Annie Leibovitz, Albert Watson, Peggy Sirota, Yu Tsai and Peter Lippmann to create award-winning advertising for blue chip clients such as Dove, Suave, Sargento, Pinnacle Vodka, Oscar Mayer, Truvia, SC Johnson, British Petroleum and Kimberly Clark.

Prior to leading the art buying department, and then merging with the broadcast department at Ogilvy, Susan has repped talented photographers including Dave Jordano, Russ Quackenbush, Peter Zander, Paul Elledge, Lars Topelman, Mark Luinenburg and Kenny Johnson. She has also managed photography studios and worked as an Account Executive on Miller Brewing. Susan attended William Jewel Fine Arts College with a major in marketing.

When she’s not living out of a suitcase in some foreign city such as Paris or Buenos Aires on a shoot, Susan lives in Chicago and enjoys producing an internet radio show and spending time with her two daughters and grandson.

Sari Rowe - Senior Art Producer, VSA Partners, Inc.
Sari Rowe is a native NYC kid who started her career as an art producer at agencies like Havas and Ogilvy. After 28 years in the big Apple she decided to go west, and landed in Chicago where she worked at FCB. Then it was on to LA to TBWA Chiat Day. After a few years, Sari tried her hand at freelancing which gave her the opportunity to check out Fox Sports, David & Goliath Garage Team Maza and create a new division for Storyboards Inc called Art&Motion. Later on, she found her a great place to call home at RPA where she became the supervising art producer for the department.

In 2014 Sari brought into this world the greatest production she would ever work on; her son Charlie. Since her husband was a native Chicagoan the family moved back to Chicago this past summer where she was welcomed into the VSA family and couldn't be happier. Over the last 16 years she has worked on a variety of accounts from food, product, lifestyle and auto on brands such as IBM, Mazda, Dodge, Infiniti, Honda, Coors, SCJ, Kraft, Taco Bell, KFC, Jimmy Dean, Intuit, Farmers, LA-Z-Boy, Mandalay Bay, Jim Beam and more. Her love and passion for photography will forever keep her excited about producing great creative and working with amazing artists.

Antionette Rodriguez, Art Producer, Energy BBDO
Biography coming soon.

Jennifer Byrne, Senior Video Producer, Intouch Solutions
Biography coming soon.

Knowledge is power and by attending this event you can walk away with the knowledge to land commercial assignment(s) that can pay-off in a big way.

Not an APA member? Join today and access exclusive member benefits like our Art Buyer Panel Discussion. Yearly memberships start at $50.00.

Official Sponsors

Special thanks to Workbook, Yodelist and Crew Up Productions, our official sponsors for helping make this event possible.