Creative Estimating Workshop

Thu 23rd Apr, 2015 – 7:00pm–8:30pm

Posted by Staff Posted in Education


Thu 23rd Apr, 2015


$20.00: APA Members
$40.00: General Public

© Lindsay Gallup. Amanda Gray and Erica Chadwick lead the Creative Estimating Workshop.

We’ve pulled a couple of agency decks from the files and have recruited artist representative Erica Chadwick from ETC Creative and producer Amanda Gray from Amanda Gray Productions to provide insight on how to dissect any photography estimate. In this workshop we’ll look behind the numbers to estimate a location lifestyle shoot including unlimited usage and analyze a still life food shoot. Preparing a winning estimate can take equal parts science and art. Register for this event and receive hands-on training on how to analyze an agency deck, bid creative fees and usage, understand production costs, and learn trade secrets to get the numbers “in budget” to win the project.


Erica Chadwick
Is the principal at ETC Creative. ETC represents creative visionaries in photography and video. With offices in New York and Chicago, their artists collaborate with ad agencies, design firms and corporations to create solid branding for their clients. ETCs passion for collaboration within the creative industry has proven to rank them amongst the best in their field.

Represented Artists: Raina and Wilson, The Voorhes, Thomas Chadwick, Jennifer Davick, Brian Steege, Michael Clinard, Adrian Armstrong, Tara Moore, Iain Bagwell, Kourtney Sellers, and Clayton Hauck.

Amanda Gray
Amanda is a Chicago based producer who has worked on jobs of all sizes ranging across the country and abroad. From the initial bidding stage to building the dream team, Amanda ensures every detail is carefully executed. Amanda brings a unique perspective and creative solutions to add value to each and every project.