In this Apple Store talk Dave will discuss his creative process: from concept to creation.
Dave will elaborate on taking ideas and concepts from his mind (or a creative’s) and walking through the process of bringing it to life in a photograph. Character development, choosing a narrative or point of view, and then deciding the best approach for execution will be presented through examples of both commercial/editorial and personal work.
He will discuss the process of determining whether an image should be created on location, on a set in the studio, or through a composited combination of both. And, express the importance of personal work as a tool to work through these processes so they are at the ready when a client calls.
Dave Rentauskas is an award-winning editorial and advertising photographer based in Chicago. Both his photography and the characters he creates are vivid, colorful, and lighthearted. Whether he's being serious or humorous, his stylized portraits are developed through thoughtful narrative and attention to detail.
Abbvie, Allstate, ASUS, AT&T, Ciroc Vodka, Ray Ban, Seattle’s Best, The Second City, Businessweek, The Guardian, and Chicago Magazine.