The Art of Progress: Photographer’s Workshop on Strategic Planning

Tue 20th Feb, 2024 – 6:00pm–7:30pm

Posted by APA Admin Posted in Education, Webinar


Tue 20th Feb, 2024

Virtual Event


$20: APA Members
$40: General Public

Register Now

Strategy for Photographers, Lewis Carroll Quote


Are you navigating a vast sea of aspirations, uncertain how to transform them into reality? Martine Séverin, an esteemed photographer and APA Chicago Board Member, invites you to a lighthearted session, guiding you in reviewing your goals and through crafting a strategic plan for your photography business.

In this 1.5-hour exploration, we'll delve into converting ambitious dreams into tangible steps, fostering a collaborative environment where your aspirations can take root and flourish.

Key Takeaways

  • The importance of creating a roadmap and embracing the journey
  • How to determine tasks from goals
  • What are SMART goals, and how to use them to advance your career
  • Tools and techniques for staying on the path you've created
  • Learn how and when it is time to make a pivot

Speaker Bio

Martine Séverin is a lifestyle + advertising photographer. She is based in Chicago and Los Angeles, with Chicago being her primary hub. Before her photography career, she worked as a Program Manager at Harvard University, where she obtained a certificate in Strategic Planning from the Harvard Extension School. She loves creating strategic plans!

Her vibrant style, imbued by a love of color and diversity, has been shaped by her Haitian roots and her passion for celebrating inclusivity through the use of non-western narratives.

This passion drives Martine to seek out and create work that features people of color and women in non-stereotypical ways. Where possible, she also makes social causes a part of her work by collaborating with companies that are advancing the lives of others.

She is the host of the podcast, This is How We Create, a show that digs deeper into the creative life of contemporary artists of color to foster community and honor their process. Martine is also the Chair of the American Photographic Artist’s Diversity Committee.